Sometimes when you’re like me and you’re bored in a department store, you tend to wander around to other sections to find some amusement or cheap deals. In my case, I browsed the clearance section of a toy aisle. Suddenly I found these little beauties:
They’re Mega Bloks tie-ins for Halo and Call of Duty. Since I hadn’t messed with Lego (or its derivatives) for years, it felt like the perfect time to rekindle my interest in brick-building toys. It also gives me something to do when not sleeping all day.
I used to have a lot of Lego as a kid. One of my birthdays I ended up getting about several Lego playsets, with the only non-Lego thing being a VHS copy of D3: The Mighty Ducks. Though my interest in Lego waned as I got older, we still have the bricks around somewhere, in a giant tub somewhere in the house. One of my dreams is to rebuild the old playsets, but that requires time and money I don’t really have.
So these are made by Canadian company Mega Bloks. If Lego is Coca-Cola, Mega Bloks would probably be Dr. Pepper. They’re both fairly known, but one is more iconic than the other. Mega Bloks tends to get the video game licenses more than Lego does, likely more content with making playsets off much bigger properties and telling TT Games to churn out a new Lego tie-in game every year. Any major video game franchise you can think of in the past few years has a Mega Bloks play set associated with them: In addition to Halo and Call of Duty, I’ve seen ones for Assassin’s Creed, Skylanders, and probably a few others I’m missing. Mega Bloks basically has the video game brick market covered.
So let’s dive in. The Halo Mega Bloks features a covenant guard riding a Ghost, one of the iconic vehicles of the franchise. It’s no Master Chief in a Warthog, but it’ll do. The Covenant guard also has pieces that make them resemble Jul ‘Mdama, a character introduced in the 343 Industries era of Halo games. Alas, my only experiences with Halo is limited, and I actually had to do some research to figure out who this character was.
Yeah, you read that right. I’m going to review a soda on this blog. Why, you may ask?
A. Because I can.
2. Halo 4 fever is slowly dying and being replaced by Call of Duty: Black Ops II fever, so I gotta squeeze this in now while it’s still relevant. No one’s gonna care about this in a month’s time.
So, this is the fourth time that Mountain Dew has done the limited “Game Fuel” thing to advertise whatever hot new video game was on the market. The first time Game Fuel was introduced was in 2007 for Halo 3, then re-released in 2009 for a World of Warcraft expansion — I’m guessing Cataclysm but I don’t play those so I’m not certain — and most recently, last year for Call of Duty: Modern Warfare 3. I honestly expected them to skip this year, judging by the “every other year” cycle, but since Halo started the unique limited flavor/marketing tie-in for Mountain Dew, they might as well do it again for the newest installment involving a Master Chief and some Halos.
I’ll bite: I was never a big Halo guy. I played a leaked prototype of Gearbox Software’s PC port back in 2003, and eventually bought the game the following year. I thought it was interesting and kinda fun, but hardly the mind-blowing revelation that gamers were making it out to be. Halo 2 was a dull, monotonous corridor shooter I’d rather forget, and all I remember of Halo 3 was me and my friend Tina co-oping it in two long sessions one time. Still, I can’t say I hate Halo, it just never really grabbed me outside of the soundtrack and occasionally its multiplayer. Maybe it’s because I was anti-Xbox ’til about 2006. Forgive me, I was an oblivious teenager.