I’ve mentioned this before, but I’ve had difficulty at times coming up with good, interesting stuff for this blog. Then I found out some video game is cross-promoting with a beverage company. To the 7-Eleven!

Well, that's one way to get people to buy your stuff.

Well, that’s one way to get people to buy your stuff.

Bungie’s Destiny teamed up with Red Bull to partially promote the upcoming Destiny: The Taken King expansion. Unlike the many years where I’ve covered Mountain Dew Game Fuel, this is merely just a rebranding of the existing product to tie in with an upcoming game. Oddly, this is only available at 7-Eleven. It’s weird how 7-Eleven is always the place where I find the dumb video game drink stuff…

This is probably weirder than the time Pizza Hut teamed up with Xbox to make an app...

This is probably weirder than the time Pizza Hut teamed up with Xbox to make an app…

I’ve covered video games doing promotions with energy drinks before, like Call of Duty: Ghostchasers III did with Monster Energy back in 2013. You can read about that here. But Destiny is a different beast. It’s as if Halo and Borderlands had mated and had a baby. I played Destiny during the early beta days, back when all that was available was Earth and that one brief time where they had a mission on the Moon. I liked the idea because not only did it have standard linear missions, but it also had free-roaming exploration akin to most MMOs. But it didn’t seem like something I wanted to jump into immediately since a lot of people were pretty down on it not long after release. Though I figure the game still has a modest following if Bungie and Activision are throwing advertising dollars at Red Bull for this.

The cans feature a code under the tab where you can redeem it for bonus rewards in Destiny that are timed exclusively to this event. Granted, they’ll be freely available to everyone in 2016, but if you want it right now, you’ll have to grab a can of Red Bull. Assuming it’s a code that hasn’t already been redeemed that is. I heard that the codes aren’t randomized very well, so people were redeeming the rewards by just guessing the codes.

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